Corporate strategy is a company's overarching plan that outlines its mission, goals, and how it intends to compete and allocate resources to achieve long-term success. It involves defining the markets it operates in, its competitive advantages, resource allocation, and a roadmap for growth and innovation. Effective corporate strategy provides direction and coherence to all aspects of a company's operations, ensuring alignment with its mission and vision, and serving as a guidepost for decision-making and adaptation in a dynamic business environment.

Competencies you will acquire

A Guide to Developing a Winning Business Strategy
Mastering the Process of Developing a Business Strategy
Mastering the Art of Corporate Strategy
How HBR Strategy Can Transform Your Corporate Strategy
Unleashing the Potential of Your Corporate Vision